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AI to boost Shell’s lubricants

Shell, which produces products like Shell Gadus S2 V100 3, has recently set up an artificial intelligence (AI) service to be used by customers of its lubricants.

The Shell Virtual Assistant is located on the oil giant’s website. Distributers and customers can ask the virtual assistant lubricant-based questions at any time of the day or night by simply typing in their queries.

Avatars Ethan and Emma will then reply to the questions within a matter of seconds. The interface has been designed in such a way that it is very similar to having a dialogue with real people in real time. However, it is artificial intelligence known as Natural Language Interaction that powers the conversation.

At present, the new service is only available to lubricants-based clients and customers in the USA and UK. It is able to answer a range of questions relating to the purchase of Shell lubricants, as well as a number of technical queries regarding lubricants on sale.

Speaking about the new technology, Shell’s vice president of global marketing, Roger Moulding, said:

“Shell Virtual Assistant is the next step in our delivery of great support. It is like having a technical expert at your fingertips ready to answer your technical questions anytime. We are now evaluating launching Shell Virtual Assistant to other markets and in other languages in the near future.”

The assistant is also able to recommend products for particular equipment, and can be used in conjunction with the company’s existing LubeAdvisor service.

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