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Fuchs launches new packaging for automotive lubricants

Global lubricant producer Fuchs, which is based in Germany, has announced it will be using new smaller packs for its range of passenger car engine oil. According to the company, the new packaging will be beneficial in a number of ways.

Firstly, Fuchs says the new design will make it simpler for customers to identify the correct product from the increasingly diverse range of options. Colours, pictograms and other images help guide customers’ choices by providing the relevant information in a clear and concise manner, such as the area of application and the viscosity. The cap is also now tamper-resistant, so customers can be assured that they are getting what it says on the bottle.

In addition, in a statement, the Vice President of Sustainability at Fuchs, Markus Garb, pointed to improvements in the sustainability of the packaging:

“Our new small packs are not just intended to be more user-friendly but also contribute to avoiding waste, enable materials to be recycled, and help to reduce carbon footprints. Fuchs will continue to work toward making our packaging continuously more sustainable in the future, too.”

The new packaging also boasts improved ergonomics. It is now easier to handle and fit better in the hand, and the cap can be opened without any tools. The larger four- and five-litre bottles also have a second handle further down to improve grip and comfort when pouring. Waste oil is also reduced, as the design enables the complete emptying of bottles, while the optimised design of the neck allows for drip-free filling.

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