It has been announced that Shell Lubricants has claimed the sub-Saharan Africa Frost and Sullivan Prize, in the Product Leadership category.
This award recognises innovation within the industry, and was given to Shell for the groundbreaking PurePlus Technology it is pioneering, and which has changed the game when it comes to oil manufacturing.
Whereas the majority of manufacturers of lubricants draw the base oil used in its production from crude oil, the PurePlus Technology patented by Shell enables the company to use natural gas in place of this.
Shell has been utilising the Qatar-based Pearl gas-to-liquids (GTL) centre it owns to carry this out for three years now, and last year the company announced that this method was used in the creation of the whole of its Shell Helix Ultra motor oil brand.
Base oils developed via PurePlus provide improved performance levels, as well as being more effective and cleaner than standard group III base oils. They are also comparable to other wholly synthetic lubricants in cost terms.
Furthermore, the PurePlus base oils also feature a greater number of iso-paraffins than crude oil derived ones, as well as significantly fewer impurities.
Avril Harvey, the Programme Manager for Frost and Sullivan, stated that PurePlus was based on the Shell Middle Distillate Synthesis (SMDS) process.
The company has long been recognised as an industry innovator, thanks to products like Shell Gadus S2 V100 3 and Shell Tonna S3 M 68, but the development of PurePlus Technology shows that it remains committed to staying at the forefront of its sector.