05/11/2026 by Jay Hatton
Leading lubricant maker Valvoline Global has announced it has become a sponsor for the FIFA Women’s World Cup to be held In Brazil next year.
The company’s sponsorship will take multiple forms, but serving as brand ambassador for the tournament will be Rose Lavelle, a prominent midfielder in the US national team. This reflects the American roots of Valvoline, although the company now provides lubricant and coolant products to customers around the world. Lavelle also comes from the Greater Cincinnati area, where the company is planning to establish its global headquarters.
Valvoline Global’s CEO and president, Jamal Muashsher, said the event will unite people over borders and cultures and inspire new generations by showcasing remarkable talent. He added:
“We believe progress is powered by originals: the athletes, innovators and trailblazers who refuse to settle and who create their own path. We’re honoured to celebrate and spotlight the originality, determination and performance that have fuelled the remarkable growth of women’s soccer around the world.”
He added that Lavelle’s story of rising to the top of international football is one of determination, talent and remaining true to oneself. He expressed the company’s pride at partnering with an athlete who reflects its values, namely a commitment to advancement, dedication to performance and refusal to compromise.
It will be the first time South America has hosted a FIFA Women’s World Cup. Between June 24 and July 25 next year in Brazil, 32 teams from six continents will compete for the prestigious title.
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