27/12/2024 por Marca
fabricante de lubricantes Valvoline ha anunciado nuevos planes de expansión sustancial en 2025.
La empresa, que suministra una amplia gama de productos de marca, desde aceite para engranajes y fluidos para trabajar metales hasta refrigerantes de última generación, pretende abrir entre 160 y 185 nuevos puntos de venta en el próximo ejercicio financiero.
An internationally renowned name, Valvoline’s expansion is being built on the firm foundation of its robust brand presence. It is also driven by its reputation for first-class customer services, which is proven by a 12 per cent rise in store sales across its systems, as well as its increase in adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA).
Noticias of Valvoline’s expansion plans in terms of additional stores underlines the company’s strategy to obtaining sustainable growth. Valvoline’s President for Retail, Lori Flees, has expressed supreme confidence in the likelihood of the tactic achieving success. The lubrication brand is also accelerating in terms of franchise growth – it is now targeting 250 all-new stores yearly by 2027, with support from new partnerships and refranchising transactions.
Además, el segmento empresarial de flotas ha experimentado una tasa de crecimiento anual compuesto (CAGR) del 14 por ciento en los últimos tres años, lo que muestra un camino prometedor para el crecimiento de las ventas de empresa a empresa (B2B).
Market analysts have assessed that Valvoline’s new plans for expansion with an increase in stores and the initiatives it has established for franchise growth now indicate opportunities for a promising future.
However, to keep sustainable performance levels amid economic and competitive pressures, Valvoline must maintain a balance between financial caution and its goals for growth.
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