Leading lubricant supplier Castrol recently joined forces with TravelCenters of America (TA) and twice National Basketball Association (NBA) most valuable player Giannis Antetokounmpo.
As the brand ambassador of Castrol, Antetokounmpo now represents the lubricant range for the NBA season running from 2025 to 2026 and will be the star of its brand-new ad campaign set to debut in the upcoming NBA playoffs.
CEO for Castrol Americas, Andreas Osbar, commented
“As one of the world’s most inspiring athletes, Giannis’ story of determination and success strongly align with our commitment to driving innovation and excellence on behalf of our customers and partners.”
Well regarded for his astonishing journey from being a last-minute pick to becoming an NBA superstar, Antetokounmpo is regarded by Castrol as the personification of its core values of growth, perseverance and excellence that have defined the brand since its inception. Followed by millions of global fans, Antetokounmpo will now work closely with Castrol to ignite inspiration and champion progress.
The new agreement with Antetokounmpo will build on the five-year partnership between Castrol and TA’s and the NBA announced in summer 2024. This year during All-star Weekend, Castrol acted as the official partner for the 2025 Castrol NBA Rising to celebrate the basketball league’s newest generation of talented players.
Castrol’s philosophy of collaborating with other enterprises and individuals that excel has enabled it to develop first-class grease and lubricant products at the heart of many technological achievements on land, sea, air and space for more than 125 years.
