The UK arm of energy and lubricant company Shell has pledged a wide-ranging package of long-term support for British Cycling as one of its official partners.
As part of the agreement, the two parties have committed to sharing their excellent expertise and innovation in order to better support the cyclists and para-cyclists of the Great Britain team. They will also collaborate in projects to make cycling more accessible to a wider range of people, such as by finding ways to help disabled people take up cycling more easily. British Cycling says this forms part of its wider aim of cooperating with commercial partners to deliver its “Lead Our Sport, Inspire Our Communities” strategy.
The Country Chair of Shell UK, David Bunch, expressed his company’s pride at officially partnering with British Cycling, saying that it reflected the two organisations’ shared aim of promoting cleaner forms of transport like electric vehicles and cycling as the country transitions toward becoming a net-zero emitter. He also said:
“Working together we can deliver real change for people right across the country, from different walks of life, and also apply Shell’s world-leading lubricant technology to support the Great Britain Cycling Team in their quest for gold at the 2024 Paris Olympic and Paralympic Games.”
Shell operates the UK’s biggest network of public charging points for electric vehicles, and it will leverage this to help British Cycling move towards electrifying its vehicle fleet. The new agreement takes effect from this month and will run to the end of the decade.