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Hudson Energy to be rebranded by Shell

Shell Energy is set to absorb the gas and electricity supplier Hudson Energy into its brand.

The oil and gas major, which also develops and sells lubricant products, acquired the company about a year ago. Hudson Energy specialises in supplying businesses with customised energy products, so it’s little surprise that the rebranding is taking place as Shell Energy seeks to increase its own offerings to businesses.

The approximately 200,000 existing customers of Hudson Energy will continue to receive energy supply under their existing terms, but Shell Energy says they will also have the choice of a wider range of customised solutions based on sources such as natural gas, renewables, and green gas. The company points to its recently commissioned survey that found that 36% of businesses were obtaining renewable energy already, while another 30% had plans to do so, indicating a shift towards sustainable practices in UK businesses of all sizes.

Shell Energy Retail Limited’s CEO, Colin Crooks, said about this:

“We can help them on their decarbonisation journey by offering simple and reliable solutions for managing their energy costs and planning their sustainability roadmap. Together, we can play a part in the UK’s national drive to net-zero carbon emissions.”

In June, Shell Energy launched two carbon-neutral products for retail customers, with these being based on a mix of offsetting gas-fired generation with credits and renewable power. It also supplies 100% renewable power to about 900,000 households in the UK as part of its strategic aim to become an interconnected power business.

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